About Me
Founder · Product Leader · Engineer
I’ve built gamified educational interactives used by millions of learners and increased engagement by 300% over 3 years. At Fulcrum Labs, I led the team that rebuilt the entire adaptive learning platform and drove strategy for our in-house prediction models.
I’m also a scrappy marketer: I look for the loopholes most people walk past. I build products to win.
What I focus on
Applied AI & Prototyping
Building and testing models, developer harnesses, and production applications in the open to see how technology actually behaves in practice.
Multimodal User Research
Diving deep into user behavior across interviews, observational sessions, and behavioral data to uncover the real incentives driving adoption.
Product Strategy
Creating cultures where people build better products and find alignment through processes that both empower people and create the structure top performers need to thrive.
The Technical Roots
I started building software when I was still in school and had a successful vertically-integrated eCommerce business by the time I was 18. While running my business, I realized there was a massive gap in eCommerce tools that integrated with new payment processors, so I built them to solve my own problems, and shared them with the open-source community.
After taking a break to travel, I found that my open-source code had been adopted by a wave of startups. I spent the next few years solving complex technical and infrastructural problems for many of them.
The Translation Layer
While I loved being deep in the codebase, my entrepreneurial background naturally pulled me towards business strategy. I love translating between engineering execution and business value and back again.
At Fulcrum Labs, I stepped fully into Product Leadership, driving end-to-end product and supporting the executive by engaging with sales to actively engage and close major deals like Big Four accounting firms, universities, and airlines.
EdTech, Games, & AI
After Fulcrum, I founded an educational gaming company, Exodexa. Recently, I've been focused on the EdTech nonprofit space, supporting innovative product development at LabXchange and consulting directly with early-stage founders on product.
I'm active in building stuff all the time. You can follow my experiments and new software releases on X and YouTube.