Hi, I’m Noemi (or Em for short)

I help founders and product teams make better product decisions and build more effective software with AI.

I offer product audits and practical consulting, grounded in user research, behavioral observation, and data. I look for the underlying incentives shaping user behavior, then turn those insights into clear, actionable next steps.

My background in product management, software engineering, and art history shapes how I think and work. I also build in public, documenting case studies as I ship and sharing what I learn in videos about AI tools and workflows.