How good products have unintended consequences
The effects of products scale, especially products we use daily or weekly.
Read my thoughtsPinned
A personal notebook
human& machine
I’m Noemi - Em for short - a product management expert and applied AI builder. This is where I think out loud.
Blog
See all posts →Videos
See all videos →Hands-on AI tooling walkthroughs, honest first impressions of models, and product analysis across the whole ecosystem.
Product Building Case Studies
See all case studies →Prompting Journaling App
A personal reflection on building Habit.am, a wordless journaling app for emotional check-ins, and the journey to extract the essence of journaling beyond writing.Read case study →Tenote
Building Tenote, a tiny Mac notes app that cost ten cents in AI tokens, and why it does less on purpose.Read case study →Mustardy
A fast, offline video editor that trims pauses automatically — timeline-first cuts, FFmpeg export, no cloud.Read case study →
About Me
I build products and write about what I learn along the way.