Noemi is pronounced like “No Emmy.” I haven’t won one, and odds are, I won’t.
I’m a product leader at the intersection of learning, simulations, gamification, and AI. Over the past decade, I’ve led teams that took products to millions of users, doubled engagement, and helped companies grow from $5MM to $40MM. My work blends deep user experience insight, rigorous data analysis, and pragmatic execution. Outcomes aren’t a surprise: they come from strategy, get battle-tested, and, at best, become repeatable.
Selected Work
Free Virtual Lab Platform
I cut 60–90% of science simulation production costs by redesigning the virtual lab format around features that actually drove user value. Eliminated underused requests, rebalanced teams around capabilities rather than titles, and reduced resource drain without sacrificing quality. Result: reduced costs, near-zero post-launch bugs and significantly higher educator satisfaction scores.
Fulcrum Labs
AI-Powered Corporate Training Provider
I eliminated low-value features (including a compliance-heavy messaging tool that introduced security risks without user benefit) while rebuilding an enterprise training platform from a bloated PHP system to a streamlined React application. Developed and communicated a clear strategy around Jobs-To-Be-Done. Leveraged Bayesian Knowledge Tracing to personalize learning and pinpoint where courses needed additional scaffolding, helping secure multi-million-dollar corporate learning deals, including with KPMG.
Bouqs
Farm to Table Online Flower Shop
Architected a custom ERP-like system that integrated real-time data from multiple farms into the e-commerce storefront, dynamically determining which bouquets could be sold. Designed a risk algorithm to balance potential storage losses against the risk of failed orders, enabling sales even with incomplete availability data. Optimized inventory use, safeguarded customer experience, and expanded the purchasable product range.
GenAI Quiz App
Developed a proprietary multi-model AI reasoning process that validates every question, answer choice, and feedback statement against explicit learning objectives. This ensures content accuracy, pedagogical alignment, and meaningful feedback at scale. Built the supporting content pipeline, adaptive mastery tracking, and curriculum-based collections to serve millions of potential interactions.
How I Lead
I align product, process, and incentives. The only way to execute fast and good is with a strong strategy and the chutzpah to cut anything that doesn’t.
If you’ve got a high-stakes product challenge, I can help you design it, build it, and launch it – without wasting cycles on what won’t move the needle.
I turn ambitious ideas into real products by pairing the right technology with the strategy, systems, and organizational leverage to make them win.