About

Hey — my name is Noemi (pronounced No - Emmy; I've never won an Emmy.)

Also known as Emi by my parents, and Em on X and YouTube.

I spend most of my time building software, studying human behavior around software, and helping teams translate complex technical depth into products people genuinely love using.

Follow on X Em Dash Channel

Noemi as a child typing on a keyboard in a book-lined study — I always loved computers. I grew up in Romania, and my dad had one of the first computers and internet connections in the country. Thanks Dad!

What I focus on

Applied AI & Prototyping

Building and testing models, developer harnesses, and production applications in the open to see how technology actually behaves in practice.

Multimodal User Research

Diving deep into user behavior across interviews, observational sessions, and behavioral data to uncover the real incentives driving adoption.

Product Strategy & Leadership

Creating cultures where people build better products and find alignment through processes that both empower people and create the structure top performers need to thrive.

The Technical Roots

I started building software when I was still in school and had a successful vertically-integrated eCommerce business by the time I was 18. While running my business, I realized there was a massive gap in eCommerce tools that integrated with new payment processors, so I built them to solve my own problems, and shared them with the open-source community.

After taking a break to travel, I found that my open-source code had been adopted by a wave of startups. I spent the next few years solving complex technical and infrastructural problems for many of them.

The Translation Layer

While I loved being deep in the codebase, my entrepreneurial background naturally pulled me towards business strategy. I love translating between engineering execution and business value and back again.

At Fulcrum Labs, I stepped fully into Product Leadership, driving end-to-end product and supporting the executive by engaging with sales to actively engage and close major deals like Big Four accounting firms, universities, and airlines.

EdTech, Games, & AI

After Fulcrum, I founded an educational gaming company, Exodexa. Recently, I've been focused on the EdTech nonprofit space, supporting innovative product development at LabXchange and consulting directly with early-stage founders on product.

I'm active in building stuff all the time. You can follow my experiments and new software releases on X and YouTube.

Product consultations

I am open to collaborations with founders and product teams. Click below to schedule a time.

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